Most businesses know they should be running ads on platforms like Facebook, Instagram, or TikTok. But what many don’t realise is how much impact the structure and strategy behind those ads can have.

There’s a huge difference between running a few one-off ads and building a multi-step funnel that consistently drives real results like leads, bookings, or sales.

Here’s what that difference really looks like.

The Basic Approach: Simple, One-Off Ads

This is the most common setup we see before clients start working with us. It usually involves a few ads targeting a broad audience, often with a single message asking for the sale straight away.

Typical signs of this approach include:

• A couple of generic ad creatives

• Minimal targeting

• No follow-up or retargeting

• Limited testing or structure

These ads might generate a few clicks, but they rarely convert at scale because they aren’t designed to build trust or guide someone through a buying journey.

The Smarter Approach: A Multi-Level Funnel

A well-structured social media funnel takes your audience through a clear, step-by-step journey. Instead of relying on one ad to do all the work, each stage has a purpose — helping potential customers move from first seeing your brand to taking action.

Here’s how it works:

1. Awareness

We reach new audiences who haven’t heard of you before, using engaging content to introduce your brand and build interest.

2. Engagement & Nurture

We retarget people who interacted with your awareness ads — maybe they watched a video, visited your website, or engaged with a post — and show them more valuable content, proof of results, or useful information that builds trust.

3. Conversion

Once the audience is warmed up, we deliver clear, action-driven ads focused on getting results — whether it’s a booking, form submission, purchase, or phone call.

Why Funnels Work Better

A funnel works because it meets your customer where they are. Instead of asking for the sale immediately, it builds trust and guides them toward action in a more natural, effective way.

With the right strategy in place, you get:

• Better results from the same budget

• Higher quality leads or buyers

• More consistent performance

• Campaigns that improve over time through testing and optimisation

What We Do

At CLIKD, we don’t just run ads, we build smart, results-driven ad funnels tailored to your business. We handle everything — from creative and copy to targeting and tracking — so your ads don’t just look good, they deliver.

If you’re ready to get more out of your social media advertising, we’d love to show you what’s possible with a proper funnel in place.